polish the niche
polish the niche
Design &
Development
Glas bongs, Shishas and even E-Cigarettes are prone to tar up over time. This tar leaves the user with an undesired smoking experience if it is not cleaned out properly. Current cleaning solutions come with baggage. Dr. Karl Freitag's Glasware Cleaner is sleek, fast and ready to stir up the competition.
Rapid
Prototyping
We just like the speed. For sure. Utilizing the ultra local sourcing approach, the whole project has been pushed to the market in record time. As quality can never be sacrificed, some complex issues had to be radically simplified.
Marke
Analyzing brands on the market, Dr. Karl Freitag went the opposite way. The image that is currently associated with most brands from the sector leaves huge gaps. Taking a different route, Karl Freitag's image is now far away from the competition.
three birds
one stone
Strategy
Polishing a niche is never easy. But with a global trend wind of cannabis legalization in the back, the market for smoking and vaping devices is bringing in solid revenue. Still, most users have not been exposed to cleaning products of this quality level. As Freitag's cleaning solution is a repeat order product, there are customers of great lifetime value to gain. With a fresh new brand image, the Doctor aims for considerable market share.
Digital
With the latest in work, design and logistics tools, Dr. Karl Freitag is always ready to scale.